It seems to me that people are more exited about trailers than for the actual movie or television series. Some people will stay up all night waiting for a two minute preview for something that won’t be in theatres for maybe six months. There are whole websites devoted to trailers. Trailers have become an industry all unto itself.
When did trailers become a thing? Probably in the internet age. That’s pretty much my go to answer for everything.
Do I get excited for trailers? It depends. It depends on the film and on your definition of excited. I won’t sit around and repeatedly hit “refresh” like Mark Zuckerberg at the end of The Social Network just so I can see a bunch of random images that may or may not end up in the actual film.
Remember the trailer for The Perks of Being a Wallflower? There was a scene where Patrick was cheering, “Be… aggressive! Passive… aggressive!” that didn’t make the final cut. I was looking forward to that bit.
To make matters worse, there are “teaser” trailers. Cynics call them, “The trailer for the trailer.” Actually, they have been around for a while. You can find them online or in the special features of the DVD or blu-ray. Usually these are released while the film is still in production. The studio will compile a few bits and bobs, add some music, and say, “Here you go.” One of my favorite teasers is for GoldenEye. It’s the one that ends with the words; “Now shooting around the world.” Well, I thought it was cool. Maybe it’s just me.
Teasers have become their own cottage industry as well. Usually, the best part of watching the Super Bowl is waiting for teasers for the Summer blockbusters. It’s little things like that which keep me from taking a nap during the halftime show.
To make matters worse, there are websites and YouTube channels dedicated to reviewing trailers. Da fuh? A two minute trailer can have a twenty minute review. Seriously!?! Where were those guys when we needed them to examine the Zapruder film? At that rate an actual film review would last . . . Um . . . Carry the metric 6 . . . If the film is two hours the review would be twenty hours? Twelve-hundred minutes? I don’t know. What I do know is that it would be far more extensive than anything released thus far by the Criterion Collection. And do we really need an in depth review of Grown Ups 2?